Williams logo versus the VCARB branding
James Vowles will not sell Williams’ naming rights to the highest bidder, adamant only a “fool” would drop the legacy that is Williams.
This season there’ll be two new names on the Formula 1, three if you take into account that Sauber cannot run as ‘Stake’ at every race.
The Hinwil team that first raced at the 1993 South African Grand Prix will be known as ‘Stake F1’ for most of the season but at certain races will swap to ‘Kick Sauber’ due to gambling regulations.
As long as James Vowles is in charge the Williams name will remain
The other new name belongs to Red Bull’s junior team. Formerly known as Scuderia Toro Rosso and then AlphaTauri, this year they have the much-talked-about moniker of ‘Visa Cash App RB’.
It’s a name that hasn’t gone down well with fans or pundits with complaints that it is a name lacking in heritage.
But one team that won’t change its name, no matter the offer, is Williams.
Although the team is in its fifth season of ownership under US investment company Dorilton Capital, Williams remains Williams, and if team boss Vowles has any say, it always will.
“I think it’s one of the biggest brands, certainly in motorsport and certainly in the UK. I also have no desire whatsoever to change it nor do Dorilton for that matter, because it means a tremendous amount,” he told the media, including PlanetF1.com.
“Frank and his legacy remain in us. And you’ll see on the livery now as well, if you look you’ll see his arrow subtly embedded in there.
“I really wanted his mark on the car, I wanted to reflect that I’m not here to replace him, I’m here to carry on the legacy that is Williams.
“It’s a huge heritage. Nearly 50 years of cars of which there are many, many champions there.
“It would be a fool who got rid of them, because why would you?
PlanetF1.com recommends
Visa Cash App RB: When do title naming deals begin to trample on F1 history?
Jenson Button’s hilarious reaction to Red Bull’s junior team rebranding
“It still creates the brand that is there today. And it’s one of our strengths against all others that we have.
“I still today don’t know AlphaTauri’s new name and I was in an F1 Commission earlier and they mentioned it but it doesn’t matter. Something is their new name.
“And that’s part of the problem, that doesn’t have legacy, that doesn’t hold weight in my mind.
“You create legacy through championships, through growth, through a tremendous amount of the world believing in you and following you.
“Williams means a tremendous amount to me. It’s the first team I really followed, and it’s what I want to retain because it’s a strength and a weakness.”
Williams first competed in F1 in 1977 and enjoyed several periods of success that included seven Drivers’ Championships and nine Constructors’ titles.
Founding father Frank Williams passed away in 2021, a year after Dorilton Capital bought the team.
Williams’ 2024 challenger, the FW46, will hit the track for the first time for a 200-kilometre filming day in Bahrain on 20th February, ahead of official pre-season testing.
News Related
-
Asylum seekers travel in an inflatable boat across the English Channel, bound for Dover on the south coast of England (Photo: Ben Stansall/AFP) Up to 40 Conservative MPs are poised to rebel over Rishi Sunak’s Rwanda deportation policy as they question ministers’ commitment to the scheme. A major row is ...
See Details:
Up to 40 Tory MPs ‘set to rebel’ if Sunak’s Rwanda plan doesn’t override ECHR
-
In the saltmarsh fringing where the Ballyboe River dissolves into Trawbreaga Bay, a little egret wears its plumage like a windblown stole. Our car swoops across the 10 arches of Malin bridge and we park along the village green. Malin is almost as far north as you can get on ...
See Details:
Country diary: A tale of three churches
-
Photograph: Chris Ratcliffe/EPA Hampton Court is an enduring monument to the power of Henry VIII, a pleasure palace down the Thames from Westminster and the City of London. On Monday it was the scene of power projection of a different kind, as Rishi Sunak pitched for investment from some of ...
See Details:
Sunak woos business elite with royal welcome – but they seek certainty
-
-
Tottenham interested in move to sign “fearless” £20m defender in January Tottenham Hotspur have joined the race to bring an overseas defender to the Premier League in January, according to a fresh report. Postecoglou’s centre-back options The Lilywhites currently have Micky Van De Ven, Ashley Phillips, Cristian Romero and Eric ...
See Details:
Tottenham interested in move to sign “fearless” £20m defender in January
-
A £100m campaign urging households and businesses to use less water will be funded from customers’ bills, Ofwat has said. Bill payers to stump up cost of £100m water usage campaign The regulator’s chief executive David Black told MPs that if the measures worked it would be cheaper than building ...
See Details:
Bill payers to stump up cost of £100m water usage campaign
-
FILE PHOTO: Soccer Football – FIFA Women’s World Cup Australia and New Zealand 2023 – Group B – Canada Training – Olympic Park, Melbourne, Australia – July 24, 2023 Canada’s Christine Sinclair during training REUTERS/Hannah Mckay/File Photo (Reuters) – BC Place in Vancouver, British Columbia, will be renamed “Christine Sinclair ...
See Details:
Soccer-Venue renamed 'Christine Sinclair Place' for Canada soccer great's final game
-
Michael van Gerwen is hunting down a fourth World Championship title (Picture: Getty Images) Michael van Gerwen is Phil Taylor’s tip to lift the World Darts Championship trophy for a fourth time in January, expecting a backlash from the recent defeat in the Players Championship Finals. The 2024 World Championship ...
See Details:
Phil Taylor makes his pick for 2024 World Darts Championship winner
-
Michael van Gerwen is hunting down a fourth World Championship title (Picture: Getty Images) Michael van Gerwen is Phil Taylor’s tip to lift the World Darts Championship trophy for a fourth time in January, expecting a backlash from the recent defeat in the Players Championship Finals. The 2024 World Championship ...
See Details:
Soccer-Howe aims to boost Newcastle's momentum in PSG clash
-
Michael van Gerwen is hunting down a fourth World Championship title (Picture: Getty Images) Michael van Gerwen is Phil Taylor’s tip to lift the World Darts Championship trophy for a fourth time in January, expecting a backlash from the recent defeat in the Players Championship Finals. The 2024 World Championship ...
See Details:
Hamilton heads for hibernation with a word of warning
-
Michael van Gerwen is hunting down a fourth World Championship title (Picture: Getty Images) Michael van Gerwen is Phil Taylor’s tip to lift the World Darts Championship trophy for a fourth time in January, expecting a backlash from the recent defeat in the Players Championship Finals. The 2024 World Championship ...
See Details:
Carolina Panthers fire head coach Frank Reich after 1-10 start to the season
-
Michael van Gerwen is hunting down a fourth World Championship title (Picture: Getty Images) Michael van Gerwen is Phil Taylor’s tip to lift the World Darts Championship trophy for a fourth time in January, expecting a backlash from the recent defeat in the Players Championship Finals. The 2024 World Championship ...
See Details:
This exercise is critical for golfers. 4 tips to doing it right
-
Michael van Gerwen is hunting down a fourth World Championship title (Picture: Getty Images) Michael van Gerwen is Phil Taylor’s tip to lift the World Darts Championship trophy for a fourth time in January, expecting a backlash from the recent defeat in the Players Championship Finals. The 2024 World Championship ...
See Details:
One in three households with children 'will struggle to afford Christmas'
-
OTHER NEWS
Kobbie Mainoo made his first start for Man Utd at Everton (Photo: Getty) The Football Association are reportedly confident that Manchester United starlet Kobbie Mainoo will choose to represent England ...
Read more »
Michael Smith will begin the defence of his world title on the opening night (Picture: Getty Images) The 2024 World Darts Championship is less than three weeks away and the ...
Read more »
For the first time a long haul commercial aircraft is flying across the Atlantic using 100% sustainable aviation fuel (SAF). A long haul commercial flight is flying to the US ...
Read more »
The King has met business and finance leaders from across the world at a Buckingham Palace reception to mark the conclusion of the UK’s Global Investment Summit. Charles was introduced ...
Read more »
After Ohio State’s 30-24 loss to Michigan Saturday, many college football fans were wondering where Lou Holtz was. In his postgame interview after the Buckeyes beat Notre Dame 17-14 in ...
Read more »
Darius Slay wouldn’t have minded being penalized on controversial no-call No matter which team you were rooting for on Sunday, we can all agree that the officiating job performed by ...
Read more »
New England Patriots quarterback Mac Jones (10) Quarterback Mac Jones remains committed to finding success with the New England Patriots even though his future is up in the air following ...
Read more »