While customers searching for Black Friday deals online are advised to follow a few simple guidelines to stay safe and avoid cybercriminals taking advantage of the annual shopping frenzy, tech experts explain what retailers can do to keep their devices and data secure.

Black Friday: opportunity or threat?

Furthermore, physical theft is higher as well, as reports show that theft rates increased by two percent, more than any other day of the year. Retailers must employ effective solutions to combat threats while still delivering an excellent customer experience (CX). Industry leaders advise how retailers can keep threats at bay while also providing customers with a safe and secure shopping experience.

Educated Employees Are the First Line of Defence

Michael Jenkins, CTO at ThreatLocker, highlighted the threats faced and the employee’s role in mitigating this: “Organisations are responsible for protecting the data of their stakeholders and employees, making them liable for implementing data breach prevention methods. Businesses should prepare for the surge in cyberattacks during Black Friday by first educating their employees about potential threats and behaviours that make them vulnerable to ransomware.”

While on a tight deadline, an employee opening a phishing link, providing users incorrect access to private information, or downloading compromised data can all result in significant downtime, severely limiting businesses’ ability to capitalise on Black Friday opportunities. The impact on profit is unimaginable.

Fight Fire with Fire

As technology advances, cyber technology becomes more prevalent, which eventually leads to cyber-attacks. As the frequency of data breaches, ransomware, and hacks becomes the norm, the continued evolution of technology means a parallel shift in cyber security trends. It is prudent to continually identify and adapt emerging cybersecurity technologies to strengthen cyber security. Black Friday is the best time to invest in new technology, not only because of the likelihood of an attack but also because of the specials available.

Will Liu, MD of TP-Link UK said it plainly: “There are some amazing deals out there this year making it very cost-effective to give it a try.”

As evidenced by last year’s major cyberattacks on businesses and this year’s geopolitical instability, cybersecurity will play a rapidly growing role in the coming decade as retailers continue to digitise. Cybercriminals are becoming more sophisticated in their attack methods, but so are cyber defence firms and technologies, which are being bolstered by increased investment from the private and public sectors.

Not All Threats Are Invisible

It is not uncommon for people to take advantage of the craze of a busy day in a big box store and steal small items, and on Black Friday, thieves are simply much more focused on the opportunity than they are on a regular basis. Furthermore, with the introduction of new checkout modes, the risks of theft have increased enormously. In fact, stores with self-checkout options are experiencing double the shrinkage levels of traditional checkout stores.

Tom Vieweger, RFID Business Expert, at Nedap Retail stated the importance of managing this: “In order to be successful, they need a loss prevention strategy that enables a frictionless shopping experience without compromising on security.”

Security measures must however not affect the UX negatively. Vieweger goes said: “With Black Friday and Christmas upon us, it’s essential that no loss prevention measure stands in the way of a seamless shopping experience. Small changes like protecting the most stolen products ensure large reductions in shrinkage and purchased products can easily be deactivated at checkout without disruption.”

Don’t Sacrifice UX

Many organisations, including UX designers, see an inverse relationship between internet security and UX – greater security leads to poorer UX. To some extent, this is correct. Users do not want to be slowed down by cumbersome security features that make using a product difficult, irritating, or time-consuming. Too much security diminishes the user experience, and users may look for system weaknesses to avoid security features. Worse, stringent security measures may cause users to abandon a retailer’s website or product entirely.

Rebecca Worsley, CEO & Founder of Rainy City Agency, stressed the importance of CX: “There is also now more pressure on retailers to satisfy the rising demands of today’s expected customer experience. Customers now demand more than simply purchasing a product or service, receiving it and using it.

“A strong brand identity, along with the provision of a seamless customer experience, are now expected amongst customers and retailers cannot overlook this in the run-up to Black Friday.” It is crucial to strike a balance between UX, cyber- and in-store security.”

Preparing for Black Friday

Preparing for the traditional curtain-raiser to the holiday shopping season entails more than just securing adequate staffing and inventory or ensuring that the necessary marketing has been carried out to punt promotions. Retailers must have adequate robust solutions in place to combat both physical and digital threats.

There are numerous technologies available to assist retailers in protecting their data, inventory, and businesses as a whole.

Black Friday is a fantastic opportunity for retailers to thrive, as long as the proper safeguards are in place to mitigate any threats.

Peruvian opposition files a new constitutional complaint against Pedro Castillo’s government

Aboriginal leader rips into Jacinta Price claiming outspoken senator is caught in a 'redneck celebrity vortex' and is 'punching down on blackfellas' by opposing the Voice to Parliament

Oppo Find N2 To Feature Samsung E6 OLED Display With 120Hz Refresh Rate

'I love being 50!' Claudia Winkleman says her life changed dramatically as she took on more opportunities once reaching the milestone in a bid to be 'less risk-averse'

Jodie Sweetin Sees A 'Golden' Opportunity To Reboot Full House Yet Again

Man Utd don't miss their opportunity after Cristiano Ronaldo claimed Bruno Fernandes goal

White House defends easing oil sanctions on Venezuela, says ‘plenty of opportunities' to drill in US

Ballando con le stelle, Milly Carlucci sconvolta dal dolore: la perdita è troppo forte

Americans would rather harm their own political cause than help an opposing one, finds study

FA Cup third round draw LIVE: Premier League clubs wait to discover their first opponents as Liverpool look to retain the famous old trophy

Herschel Walker’s opponent makes major move

Who will England play in World Cup round of 16? Likely knockout stage opponents- Ecuador, Netherlands, Senegal

7 Rekomendasi HP OPPO Harga 2 Jutaan Terbaik di Tahun 2022, Spek Gahar dan Kapasitas RAM 6 GB

William and Kate's US trip is a 'opportunity' to boost royals' image

Jimmy Lai and other opposition figures convicted over unauthorised 2019 march from Victoria Park seek to quash convictions

La ministra tranquillizza il settore con affermazioni mirate ma forse non ancora opportune

NEWS RELATED

Daftar HP Samsung, Xiaomi, Oppo, Vivo dan Realme, Harga Rp 2 Jutaan, Spesifikasi Mumpuni

TRIBUNMANADO.CO.ID – Tribunners sedang mencari HP harga 2 jutaan? Simak rekomendasi beragam ponsel berikut ini yang bisa Tribunners dapatkan dengan budget Rp 2 Jutaan. Daftar hp Samsung, Xiaomi, Oppo, Vivo dan Realme ini dijual Rp 2 Jutaan dengan spesifikasi yang mumpuni di kelasnya. Rekomendasi pertama adalah Samsung. Samsung Harga HP ...

View more: Daftar HP Samsung, Xiaomi, Oppo, Vivo dan Realme, Harga Rp 2 Jutaan, Spesifikasi Mumpuni

"Mi opposi al condono 5S. Così Conte mi mandò via"

“Mi opposi al condono 5S. Così Conte mi mandò via” Gregorio De Falco, ex senatore eletto con il M5s nel 2018, è categorico. «Tra le motivazioni della mia espulsione dal Movimento ci furono anche gli emendamenti presentati al decreto Genova e il mio non voto in Aula su quel ...

View more: "Mi opposi al condono 5S. Così Conte mi mandò via"

Armi a Kiev fino al 2023. Opposizione spaccata: liti nel Pd, M5s pro Putin

Armi a Kiev fino al 2023. Opposizione spaccata: liti nel Pd, M5s pro Putin C’è la supercazzola «pacifista» – pacifismo moscovita – di Giuseppe Conte, il pattinaggio artistico sul ghiaccio del Pd per tentare di restare unito, l’esplicito «no alle armi» filo-Putin dei rosso-verdi e il netto sì al ...

View more: Armi a Kiev fino al 2023. Opposizione spaccata: liti nel Pd, M5s pro Putin

Promo Gajian HP Oppo Terbaru November 2022, Oppo Reno6 5G-Oppo A76 Turun Harga Segini

TRIBUNKALTENG.COM�- Inilah daftar Promo Gajian Sale HP Oppo Terbaru yang berlaku terakhir hari ini, Selasa 29 November 2022. Untuk Promo Gajian Sale HP Oppo Terbaru ini menawarkan Oppo Reno6 5G sampai Oppo A76 yang turun harga hingga Rp 250 ribu. Menariknya lagi, di Promo Gajian Sale HP Oppo Terbaru ini ...

View more: Promo Gajian HP Oppo Terbaru November 2022, Oppo Reno6 5G-Oppo A76 Turun Harga Segini

Keskusta äänesti valiokunnassa opposition kanssa hallituksen lakiesityksen heikentämiseksi

Ympäristövaliokunnan puheenjohtaja on Hanna Kosonen (kesk.) LEHTIKUVA / VESA MOILANEN Hallituksen rivit pettivät, kun eduskunnan ympäristövaliokunta linjasi kannastaan luonnonsuojelulain uudistukseen. Ympäristövaliokunnan puheenjohtaja Hanna Kosonen (kesk.) kertoi toimittajille valiokunnan kokouksen jälkeen, että keskusta, kokoomus ja perussuomalaiset äänestivät yhdessä hallituksen luonnonsuojelulakia koskevan esityksen muuttamiseksi. Kososen käsityksen mukaan muut hallituspuolueet jättivät valiokunnan ...

View more: Keskusta äänesti valiokunnassa opposition kanssa hallituksen lakiesityksen heikentämiseksi

Cops investigate Hadi for insulting PM in first post-GE15 probe against opposition

Cops investigate Hadi for insulting PM in first post-GE15 probe against opposition Police have opened an investigation into Abdul Hadi Awang over remarks by the PAS leader against Prime Minister Anwar Ibrahim, under laws pertaining to criminal insult as well as online content that were once used against Pakatan ...

View more: Cops investigate Hadi for insulting PM in first post-GE15 probe against opposition

Harga HP Oppo Reno7 Seken di Akhir November 2022, Lengkap dengan Spesifikasi

TRIBUNMANADO.CO.ID�- Sukses menjadi salah satu HP favorit akhir-akhir ini di berbagai kalangan, HP Oppo bekas pun masih banyak diminati. Pasalnya, spesifikasi yang diberikan Oppo begitu mumpuni. Selain itu, Harga HP Oppo juga lumayan pas dikantong bagi kalangan masyarakat Indonesia. Inilah Harga HP Seken Oppo Reno7 yang mempunyai spesifikasi yang bukan ...

View more: Harga HP Oppo Reno7 Seken di Akhir November 2022, Lengkap dengan Spesifikasi

Any attempt to withdraw from CPTPP would have grave opportunity costs, shake investor confidence, says FMM

Any attempt to withdraw from CPTPP would have grave opportunity costs, shake investor confidence, says FMM KUALA LUMPUR (Nov 29): Any attempt by Malaysia to withdraw from the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), which entered into force on Tuesday (Nov 29), would have grave opportunity costs ...

View more: Any attempt to withdraw from CPTPP would have grave opportunity costs, shake investor confidence, says FMM

Elder in David Littleproud's electorate rebukes Nationals over opposition to Voice to Parliament

‘Time is Not Running Out. Look at Surya, for Inspiration’: Sanju Samson’s Childhood Coach on Lack of Opportunities

England and Wales cross paths while heading in opposite directions

Video: Furious Liberals turn on each other minutes after being thumped by Dan Andrews for the third time in a row - fearing they will be in opposition for another decade

Selangor Barisan remains as Opposition in state assembly for now

Jimmy Garoppolo se salva, pero los 49ers pierden a Elijah Mitchell por lesión

Australia to Oppose UNESCO Endangered Status for Great Barrier Reef

Efter kritiken – apkoppor byter namn

PN will be a strong opposition party

LILLEY: Ford needs to ignore radical environmentalists who oppose building anything at all

Oppo Find N2 with 12GB RAM appears on Geekbench

Giants need to seize this playoff opportunity

OTHER NEWS

Breaking thailand news, thai news, thailand news Verified News Story Network