The Elynxir music metaverse game from Deadmau5 and Richie Hawtin comes to life in Miami this week through augmented reality.

In brief

  • Pixelynx, a music metaverse startup co-founded by Deadmau5 and Richie Hawtin, is launching part of its Elynxir game this week.
  • An augmented reality (AR) scavenger hunt will take place in Miami, and winning players will help control a virtual music act within Elynxir.

Some music fans’ initial steps into the metaverse—and first experience owning an NFT—could come through a Pokémon Go-like augmented reality (AR) game. At least, that’s the hope of Pixelynx, a Web3 startup co-founded by electronic music icons Joel “Deadmau5” Zimmerman and Richie Hawtin.

Pixelynx announced today that it will begin rolling out its Elynxir music metaverse gaming platform this week with the launch of an AR scavenger hunt set throughout Miami Beach, beginning alongside the annual Art Basel event.

Inder Phull, co-founder and CEO of Pixelnyx, described the scavenger hunt quest—called Go Astral—as a “Rock Band meets Pokémon Go experience,” citing the two successful video game brands. Elynxir’s platform is being built on Polygon, an Ethereum scaling network.

Like Pokémon Go, the Elynxir app will layer digital content atop users’ real-world surroundings when viewed through a smartphone, letting them interact with music-themed items in the world. During the scavenger hunt, users will try to win one of 20 fractionalized pieces of an NFT from what the company says is an existing “blue chip” profile picture (PFP) project.

By owning one of those fractionalized NFTs, players can help shape the future of a virtual musician that will be introduced on the Elynxir platform. Phull said that the aim is to gamify the concepts of coordination and collaboration, letting these early users develop a virtual artist that can potentially thrive within the upcoming music metaverse platform.

“What we want is to give a number of winners the promise of voting rights, in a sense, to this virtual act,” he explained, “and for the community to then collaborate and make proposals on how this virtual artist will evolve.”

This isn’t the first instance of an NFT-driven virtual band or artist. Kingship, for example, is a major-label virtual band made up of characters inspired by Bored Ape Yacht Club NFT avatars, with Grammy-winning musicians Hit-Boy and James Fauntleroy penning the music. Producer Timbaland, meanwhile, launched his own record label for Bored Ape-based artists.

In this case, Phull said that Deadmau5 and Hawtin may be among the artists that ultimately collaborate with Elynxir’s virtual act, along with artists signed to Spinnin’ Records (part of Warner Music Group) and Mau5trap Records. Eventually, the virtual artist will join others to form a supergroup on the music metaverse platform.

Screenshots from the Elynxir AR app. Image: Pixelynx

Elynxir’s AR app uses the Niantic Lightship engine from Pokémon Go developer Niantic, and that studio also invested in Pixelynx. The real-world dynamic should be familiar to anyone who’s played the smash Nintendo collaboration, but with a look and feel unique to Elynxir. Phull says the AR app is designed to help shepherd new users into Web3 and NFTs.

“It's super simple in terms of onboarding,” he said. “The idea is you can get your first NFT for free, in principle. The idea is just to start giving fans a new way to get a digital collectible, and then slowly onboard them into the ecosystem where we've got more products and experiences that we're going to start releasing next year.”

Elynixr will be a multi-platform music-centric metaverse experience, with the AR app—which will offer further functionality beyond this first scavenger hunt—serving as just one part of the overall equation. A more lavish digital experience is being built with Unreal Engine, and will feature user-generated content and opportunities for fans to collaborate alongside musicians.

“We're really excited about exploring this intersection between music, gaming, and Web3, thinking about: How would you grow the music industry?” said Phull. “Gaming really presents the rails for music to grow and become something much more than just a static format.”

horde, there’s only a few Droplet digital collectibles left. registration closes Nov 14 + the drop is Nov 18! grab the music reactive #ELYNXIRDroplet + be one of the first to access #ELYNXIR. reserve yours now here -> https://t.co/fGKQLjxZhx cc: @elynxirgame pic.twitter.com/hFws39yzOU

— Goat lord (@deadmau5) November 11, 2022

Deadmau5 has pursued a number of NFT collaborations in the past, including drops in Web3 games like Blankos Block Party and The Sandbox. Pixelynx previously released reactive music NFTs that will serve as early access passes into Elynxir.

The firm was founded in 2020 and raised $4.5 million last year in a seed round led by noted metaverse investor Animoca Brands, with participation from Solana Ventures, Everyrealm, and others. Alameda Research, the trading firm that played a key role in the recent collapse of crypto exchange FTX, also invested in the round.

Phull said that the electronic musician built the first playable version of Pixelynx’s platform, and that he and Hawtin (a.k.a. Plastikman) are both immersed in building Elynxir into the metaverse destination for music enthusiasts. They’re each also “developing their own tech,” Phull added, which Pixelynx then plans to incorporate into its ecosystem.

“They're deeply involved as technologists and musicians,” Phull asserted.

Stay on top of crypto news, get daily updates in your inbox.

NEWS RELATED

The week in theatre: Othello; The Unfriend; On the Ropes – review

Photograph: Tristram Kenton/The Guardian Frantic Assembly’s roughed-up, seized-by-the-scruff-of-its-neck version of Othello keeps shining new lights on Shakespeare’s play. When I first saw Scott Graham and Steven Hoggett’s adaptation 14 years ago, the switch of setting – to a pool bar in the 21st century – was invigorating, but the ...

View more: The week in theatre: Othello; The Unfriend; On the Ropes – review

Triple killer asylum seeker Lawangeen Abdulrahimzai threatened me after lying about his age to go to my school

A FELLOW pupil of asylum seeker Lawangeen Abdulrahimzai has told how she was threatened by the triple killer after he lied about his age to attend her school. Despite being four years older, Afghan Abdulrahimzai had falsely claimed he was 14 and that his parents had been killed by ...

View more: Triple killer asylum seeker Lawangeen Abdulrahimzai threatened me after lying about his age to go to my school

Marie Kondo revealed she's 'kind of given up' on being so tidy. People freaked out

Marie Kondo speaks at a media event in New York on July 11, 2018. Seth Wenig/AP hide caption toggle caption Seth Wenig/AP Marie Kondo, the queen of tidy, says her house isn’t so tidy anymore. “I have kind of given up on that in a good way for me,” ...

View more: Marie Kondo revealed she's 'kind of given up' on being so tidy. People freaked out

Anthony Albanese to ‘unleash’ millions for cash strapped arts sector

A major revamp of Australia’s arts, entertainment and cultural sector will put First Nations people at the forefront and ensure more investment in local talent. The new national cultural policy – “Revive” – will be announced on Monday, and is set to bring “drive, direction and vision back” to the ...

View more: Anthony Albanese to ‘unleash’ millions for cash strapped arts sector

I won more than £650 after mysterious STRANGER placed winning bets on my phone – I want to give them £300 to say thanks

A PUNTER scooped up more than £650 after a stranger placed a string of winning bets on his lost phone. Chris Dennis misplaced the device while out boozing with pals at the Champion Of The Thames in Cambridge on January 16. Chris Dennis pocketed more than £650 after a ...

View more: I won more than £650 after mysterious STRANGER placed winning bets on my phone – I want to give them £300 to say thanks

I’m 16 and skipped college… now I have my own STORE – here’s how I did it

A TEENAGER has opened his own store at just 16 after deciding to pass on going to college. The ambitious teen, who lives with his parents in Alsagers Bank, runs the shop on his own every day. Josua Mancell-Chesters, 16, has opened his own shop MCS NutritionCredit: BPM Josua ...

View more: I’m 16 and skipped college… now I have my own STORE – here’s how I did it

We live in town with cheapest rent in UK – mouldy homes are on brink of collapse… others are turned into drug factories

AT the corner of two rubbish-strewn streets, which are dotted with boarded-up houses, sits a two-bedroom apartment which is currently on sale for just £1,000. Locals will tell you it's overpriced. This property in Hartlepool is for sale for just £1,000Credit: Glen Minikin Figures show that Hartlepool is one ...

View more: We live in town with cheapest rent in UK – mouldy homes are on brink of collapse… others are turned into drug factories

Novak Djokovic beats Stefanos Tsitsipas for 10th Australian Open title

MELBOURNE, Australia —  Novak Djokovic was simply too good at the most crucial moments and claimed his 10th Australian Open championship and 22nd Grand Slam title overall by beating Stefanos Tsitsipas 6-3, 7-6 (4), 7-6 (5) in the final at Rod Laver Arena on Sunday night. The victory allows Djokovic to ...

View more: Novak Djokovic beats Stefanos Tsitsipas for 10th Australian Open title

Fearne Cotton calls out trolls for 'judging' her body in mirror pic: 'I love food'

Impractical Jokers' Murr Made A Movie (& It's Worse Than You Could Imagine)

How fear of fatness is turned into a horror movie

Jesse Marsch confident Patrick Bamford will be back to his best sooner rather than later

NYC Mayor Adams’ pal Robert Petrosyants named in sexual harassment lawsuit

Leonard Greene: Add stupid to the list of charges against the Memphis cops who beat Tyre Nichols to death

Can AI be used to help people with disabilities? Experts say yes, with the ‘right data set’

Quebec City mosque shooting: Ceremony to mark 6th anniversary of attack

Hit-and-run motorcylist who mowed down schoolgirl, 12, after jumping red light AVOIDS jail

Nadhim Zahawi is SACKED by Prime Minister Rishi Sunak over tax row after ‘serious breach’

Document shows majority of federal affordable homes approved not yet constructed

Biden climate law spurred billions in clean energy investment. Has it been a success?

OTHER NEWS