- Foxconn, a Taiwanese electronics firm that is one of the main manufacturers of Apple iPhones, is planning to enter the automotive space with the Foxtron Model B.
- A full reveal of the Model B is coming on October 18, but Foxconn has already given a good look at the hatchback’s Pininfarina-penned exterior design.
- Initial production of the Model B will take place in China next year, but the company says that the hatchback will be built at Foxconn’s Lordstown, Ohio assembly plant starting in 2024.
You might not be familiar with the name Foxconn, but you certainly know its biggest product: the Taiwanese electronics company is one of the leading iPhone manufacturers. The firm is also looking to expand into the automotive space. In 2021, Foxconn purchased the Lordstown assembly plant in Ohio from struggling EV startup Lordstown Motors. Now Foxconn has given the first look at a new electric hatchback, the Foxtron Model B, that it plans to eventually build in the United States.
It’s beauty. It’s beast. Breathtaking and bold.
MODEL B – the new masterpiece of our open EV platform is ready to take center stage! More details to be revealed on HHTD22 (Hon Hai Tech Day 2022)!#EV #ModelB #HHTD22 #Foxconn #2022HonHaiTechDay #HonHaiTechnologyGroup pic.twitter.com/TrVQ1j7bVK
— Hon Hai Technology Group (Foxconn) (@HonHai_Foxconn) October 6, 2022
Foxconn has provided minimal information so far about the Model B, with the EV set to be fully unveiled on October 18. You may have noticed that the brand name associated with the Model B is not Foxconn, but Foxtron—this vehicle is part of a joint venture between the electronics maker and Yulon Motor, Taiwan’s largest automaker which has built Nissans under license for decades and also created its own brand, Luxgen.
While Foxconn is tight-lipped about specifications, the video does show off the Model B’s design, which was penned by Italian design house Pininfarina. The compact car has its large, flashy wheels pushed out the corners, while the front and rear ends are dominated by full-width LED light bars. The smooth bodywork is accentuated by a stylized C-pillar, and a unique feature in the taillights appears to display images to communicate with pedestrians.
Foxtron Model B
The Model B will ride on Foxconn’s open-source MiH platform—which stands for Mobility in Harmony. The platform will also underpin two additional models previously revealed by Foxconn, the Model C, a larger crossover, and Model E, a luxury sedan. The platform supports single and dual-motor setups, and Foxconn claims a range of 435 miles from the Model C and 466 miles for the Model E.
Foxtron Model B
Foxconn is aiming to initially start building the Model B in China in 2023, but will eventually start production of the vehicle in 2024 at the Lordstown plant, which formerly produced the Chevy Cruze. It’s unclear if the Model B will be offered in the U.S. The plant is apparently configured to churn out to 500,000 vehicles a year, and Foxconn plans to also build the Lordstown Endurance and Fisker’s upcoming Pear crossover at the plant under contract as well.
While it would great to see the factory up and running again, we remain skeptical of Foxconn’s ability to follow through on its automotive ambitions. Foxconn previously pledged to invest $10 billion in a massive display panel manufacturing plant in the small town of Mount Pleasant, Wisconsin, originally touting the creation of 13,000 jobs and production starting in 2020. Five years later, only a few buildings have been completed, little has been produced, and the investment has been reduced to $672 million with only 1454 new jobs.
The Lordstown plant is also relying on unproven automotive startups. The Fisker Pear, for instance, is only a shadowy rendering at this stage. While Lordstown Motors has now built the first two Endurance pickups at the Ohio factory—the first of an initial batch of 500 vehicles set to be delivered in 2022 and 2023— the company’s past financial struggles means its longevity remains in question. Foxconn previously aimed to help build an EV from Chinese startup Byton, but those plans fell through when Byton ran out of funds. Hopefully the same fate doesn’t befall Fisker and Lordstown Motors, but Foxconn’s automotive future is still up in the air.