The new Apple “Chase” ad boasted iPhone 14 Pro’s camera performance. Of course, this is a part of the tech giant manufacturer’s efforts to promote its latest iOS handset.
(Photo : Justin Sullivan/Getty Images)
New iPhone 14 Pros are displayed during an Apple special event on September 07, 2022 in Cupertino, California. Apple CEO Tim Cook unveiled the new iPhone 14 as well as new versions of the Apple Watch, including the Apple Watch SE, a low-cost version of the popular timepiece that will start at $249
This is not the first time that Apple used its iPhone for filmmaking activities.
Previously, the device’s predecessor, iPhone 13 Pro, was also used to create the Park Chan-wook short film titled “Life is But a Dream.”
On the other hand, although the new Chase advertisement is not really a short movie, it still focuses on how filmmakers can use the new iPhone 14 Pro.
New Apple ‘Chase’ Ad Boasts iPhone 14 Pro Camera!
According to Apple Insider’s latest report, various features of the new iPhone 14 Pro appeared in the official Apple ad.
(Photo : Screenshot from Apple’s official YouTube channel )
New Apple ‘Chase’ Ad Boasts iPhone 14 Pro Camera! Is It Really Great for Filmmakers?
These include the 4K Cinematic Mode, Action Mode, as well as the iOS handset’s 48-megapixel main camera.
In the first part of the video, you will see a Chinese moviemaker chasing a chicken. This was followed by a short fight scene.
There was also a scene where the iPhone 14 Pro was used to record a clay animation. This just shows that this device can efficiently capture moving objects.
Aside from these, the 4K Cinematic Mode was also used to capture a woman and a wolf facing in the middle of a snowy forest.
Since Apple is quite confident with its iPhone 14 Pro, it even described this device as their most “Pro camera ever.”
If you want to see the actual Chase advertisement video of gadget developers, you can watch the video below.
iPhone Camera Tricks
Although the new iPhone 14 Pro offers lots of advanced camera functionalities, it is still important to remember that the output of your captured images and videos will depend on your creativity.
Before you go out there and do your videography or photography, always remember these tips:
- Make sure that you adjust the exposure of your iPhone 14 Pro before taking your photos.
- Try using the compositional grid to ensure proper placements of subjects.
- Ensure that the object is properly focused.
Previously, the iPhone 14 Crash Detection feature was proven effective after a viral test video.
Meanwhile, the new iPhone 15 Ultra is expected to arrive as early as 2023.
For more news updates about iPhone 14 and other newer Apple smartphones, keep your tabs open here at TechTimes.
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Written by Griffin Davis