The company said the category, called ‘Super Oyo’ analyses each hotel’s performance on parameters such as customer ratings and reviews, keeping maximum rooms operational consistently, and providing a smooth check-in experience, among others.
Consumers will now see hotels marked as ‘Super Oyo’ while booking through the Oyo app.
Currently, there are around over 200 Super Oyos on the website and the company said it would encourage other hotels on its platform to work towards becoming a part of this category.
Oyo said Super Oyo properties are now available to all app users in India and are set to be launched across key global markets in 2023.
Oyo customers can access the category from the app’s home screen by clicking on the Super Oyo banner, which leads to a store, and then select their destination city and browse available hotels.
The Super Oyo properties are required to maintain an average rating of four and above, ensuring zero check-in issues, low cancellations and minimal negative feedback.
Ritesh Agarwal, founder and group CEO, Oyo, said that over the last few months, as travel rebounded, customers had given the company a lot of ‘constructive’ feedback.
“One of the questions I always get is, when staying in a city where multiple Oyos are available, which is the best Oyo. So, today, we are announcing Super Oyos — the best Oyos by experience, location, and analysis of thousands of reviews and verified experiences,” he said.
Customers would get the best Oyos and owner patrons would get higher returns on their assets, he claimed.
Agarwal said that over the next few months, Oyo would continue to launch initiatives to make customer journeys smoother, including more tailored products and better digital experiences.