Rad Power Bikes and Cycle pilot consumer e-bike subscriptions

Rad Power Bikes, a popular American e-bike brand that has raised over $300 million in the past two years, will start offering bikes as a subscription service next week. The company is partnering with Cycle, a Berlin-based e-bike subscription service that caters to couriers and last-mile delivery, to pilot the offering in Berlin.

Starting September 22, Cycle will provide two cargo bikes, the RadRunner and RadWagon, for rent with a starting price of €79.90 per month and the choice between a rolling monthly rental or a yearly contract, according to Cycle.

This partnership is Rad’s first subscription play — the company has been hyperfocused on direct-to-consumer sales but wants to attract a new segment of customers that prefer to pay for the usage of an e-bike rather than owning it outright, according to Arno Saladin, Rad’s European business director.

“With this pilot we want to understand the size of the demand and the exact value these customers are looking for,” Saladin told TechCrunch. “This will help us to determine what the optimum value offer is and the demand potential.”

Partnering with Rad to offer a consumer-focused subscription offering is also new for Cycle, formerly GetHenry. In its short life, the startup has mainly catered to the needs of last-mile delivery workers and fleets. Cycle has its own in-house developed cargo bike that’s used by many of its fleet and courier customers, but in the spirit of diversity and choice, Cycle began adding Rad bikes to its lineup in 2020.

“The unique look of Rad Power Bikes caught the attention of many people on the street,” Luis Orsini-Rosenberg, co-founder and CEO of Cycle, told TechCrunch. “Since we added the vehicles to our fleet, not a single week has passed in which we didn’t receive an email from private customers asking to buy or rent them from us.”

Cycle has the on-the-ground operations, bike maintenance and subscription infrastructure in place to make it work in Berlin, so all Rad has to do is deliver the goods. Customers will be able to collect their fully assembled e-bike from Cycle’s workshop in the trendy neighborhood of Kreuzberg, Berlin. Service is obviously included and repairs can be booked using the Cycle app. Paranoid customers can add on a “peace-of-mind” package that would significantly reduce the excess in case of massive damage or theft.

NEWS RELATED

How to watch Tesla AI Day 2022

Tesla AI Day is here — the company’s second annual event designed to show off its progress in AI and robotics. Viewers should expect demos and updates on the Optimus robot, the Dojo supercomputer as well as its ‘Autopilot’ advanced driver assistance system, along with the $15,000 upgrade known as ...

View more: How to watch Tesla AI Day 2022

Indian market regulator tightens IPO disclosure norms

India’s market regulator has tightened disclosure norms for firms looking to file for an initial public offering after lackluster performance of more than half a dozen tech startups in the past year and a half. Firms looking to raise funds from public offers will now be required by law ...

View more: Indian market regulator tightens IPO disclosure norms

Free the female-presenting nipple and other TC news

Is Tumblr porn making a comeback? No, it’s not — and Amanda Silberling joins me on this week’s TechCrunch podcast to explain why, and why people thought it might be. Devin Coldewey also joins us to talk about NASA’s DART mission, which saw the US space agency throw a ...

View more: Free the female-presenting nipple and other TC news

500 Global’s take on the rising competition among startup accelerators

It’s been a little over a year since accelerator 500 Startups rebranded to 500 Global in an attempt to reposition itself as a venture firm. It also launched a $140 million fund to invest in later-stage companies for a total of $2.8 billion in assets under management, according to ...

View more: 500 Global’s take on the rising competition among startup accelerators

Twitter is rolling out a refreshed user interface for DMs on Android

Twitter is launching a redesigned user interface for DMs on Android, the company announced on Friday. Starting today, Twitter users on Android will see a more modern interface for direct messages that is consistent with the rest of the app. With this roll out, Twitter is bringing the Android experience ...

View more: Twitter is rolling out a refreshed user interface for DMs on Android

Twitch is testing ‘elevated chats’ that let you pay to highlight a message

Between recent drama around gambling and its controversial decision to take a bigger slice of the subscription revenue pie, it’s been a dramatic couple of weeks for Twitch. Now, the company says it’s testing one new way for streamers to bring in cash from their most committed followers in the ...

View more: Twitch is testing ‘elevated chats’ that let you pay to highlight a message

Show, don’t tell: Tips for robotics startups raising a Series B during a downturn

Jason Schoettler Contributor Share on Twitter Jason Schoettler is co-founder and managing partner of Calibrate Ventures. Raising a Series B for any startup is challenging right now, with many VCs pulling back on investments — funding for Series B rounds across all sectors fell 55% in August compared to a ...

View more: Show, don’t tell: Tips for robotics startups raising a Series B during a downturn

TechCrunch+ roundup: Insurtech investor survey, H-1B red flags, SaaS sales coaching

The demand for some services can be so high, it can insulate their providers against the vagaries of the market. During an economic downturn, consumers don’t cut back on pet food or toilet paper. Similarly, everyone needs insurance. Between 2016 and 2022, insurtech startups received around $43 billion in funding, ...

View more: TechCrunch+ roundup: Insurtech investor survey, H-1B red flags, SaaS sales coaching

After a series of misfires in Q3, here’s what we expect for startups in Q4

Chinese automaker Geely snaps up 7.6% stake in Aston Martin

VCs at Freestyle, Plexo Capital and Sequoia join Startup Battlefield judges

Five reasons for startups to consider alt finance

YouTube TV users can now subscribe to standalone networks without a base plan

7 steps to optimise your voice search SEO strategy

We’re all just a Hop, Skip and a Drive away from a better Hustle

Arrival produces long-awaited battery-electric commercial van

Astra brings on new CFO as it looks to scale launch and propulsion businesses

Social media a factor in death of UK schoolgirl, inquest finds

Microsoft says two new Exchange zero-day bugs under active attack, but no immediate fix

HSBC invests in Singapore’s customer intelligence and risk assessment startup

OTHER NEWS

Breaking thailand news, thai news, thailand news Verified News Story Network