Plans in for Allsee Technologies' new job-creating HQ

CGI of plans for Allsee Technologies’ new HQ in Longbridge

A digital advertising company is planning to create 150 jobs in Birmingham by opening a new head office building.

Allsee Technologies, which is currently based in Bartley Green, has lodged plans to build a new 80,000 sq ft HQ with offices and a digital tech centre on Longbridge Business Park.

The business, which also has offices in Belgium, China, India and Uganda, was founded in 2007 and develops the hardware and software for commercial LCD and LED outdoor and indoor display screens.

Its products are used by retailers, restaurants, hotels, schools and hospitals. Allsee Technologies said it would invest £20 million into creating the new base where it is expecting to recruit for at least 150 new roles.

The centre will be used to develop high-value digital display technologies.

Submission of this new planning application to Birmingham City Council follows a recent land deal with regeneration group St Modwen to acquire 2.3 acres of land for the HQ.

St Modwen is carrying out a long-running regeneration of the former MG Rover plant in Longbridge to create new housing and a broad mix of commercial and educational properties.

The new-look town centre is already home to a Sainsbury’s supermarket, the Midlands’ largest Marks & Spencer store, South & City College and businesses including the recently completed IVC Evidensia veterinary hospital and Waters Corporation’s precision manufacturing centre.

The site of the planned new Allsee Technologies offices is on the former MG Rover West Works factory site.

Subject to planning consent, construction work is due to start this summer and be completed by the end of next year.

Baoli Zhao, managing director of Allsee Technologies, said: “We’re incredibly proud and excited to contribute to Longbridge Business Park’s growth story.

“With a deep appreciation for the area’s rich history in technology and manufacturing, we are thrilled to be part of Longbridge’s growing reputation as a hub for science, technology, precision engineering and R&D.

“As we embark on this exciting journey, we look forward to fostering growth, collaboration and creating more job opportunities within Birmingham and the wider West Midlands area.”

Rob Flavell, senior director at St Modwen, added: “Once again, we are seeing that leading global companies want to have a base at Longbridge.

“This exciting new digital technology manufacturing facility for Allsee will bring yet more specialist expertise to the area.

“This is good news for the local and regional economies and will ensure that the work undertaken by St Modwen in recent years will benefit the area for many years to come.”