Google is expected to make its largest-ever acquisition. That could spell trouble for Microsoft

amazon, microsoft, google is expected to make its largest-ever acquisition. that could spell trouble for microsoft

HubSpot logo is seen at Boston Convention and Exhibition Center on September 06, 2023.

HubSpot logo is seen at Boston Convention and Exhibition Center on September 06, 2023.

Google parent Alphabet is reportedly making headway in its bid to acquire the $30 billion marketing software company HubSpot. That deal, which would be Google’s largest-ever acquisition, is part of the company’s strategy to compete with Microsoft in the cloud applications market.

“It does appear that Google has aspirations to try to take market share from Microsoft in the productivity suite, and they can use HubSpot to bundle applications together for clients,” Cowen analyst Derrick Wood said in a research note seen by Reuters.

Google is the third-largest cloud services provider but holds less than half of the market share of Microsoft. Meanwhile, Amazon controls a third of the market.

datawrapper-chart-7eEgn

Reports of Google’s potential acquisition first surfaced in April, sending HubSpot shares up as much as 11%. HubSpot’s financials keep getting better, though analysts are skeptical over weakened demand for its products. The company swung to a profit of $6 million in the first quarter, with sales surging more than 20% from the prior year. Google’s talks with HubSpot are “ongoing” and no deal has been reached, according to Bloomberg.

While Google’s still behind in the cloud market, it’s on a much more even playing field with Microsoft in the AI space, where it’s vying with a number of Big Tech contenders for dominance — with convincing odds. Google, Microsoft, Meta, and Amazon have all announced major new AI applications and features over the past year as well as their own custom AI chips. But Google dropped a motherload of updates to its suite of AI tools called Gemini during its I/O developer conference, solidifying its spot as a major AI player. A week later, Microsoft made its own AI announcements, but they’re now facing heat from European regulators.

For the latest news, Facebook, Twitter and Instagram.

OTHER NEWS

17 minutes ago

Jose Mourinho names the three Euro 2024 stars he will watch with 'sadness'... including two former Premier League favourites

17 minutes ago

Hungary striker Martin Adam - who went viral for being an 'absolute unit' - breaks silence as he responds to social media comments

17 minutes ago

Video: Lala Kent reveals the man she lost virginity to looked like 'the offspring of The Rock' as she dishes details on the first time she had sex

17 minutes ago

Video: Charlotte Crosby flaunts her impressive figure in a barely there yellow bandeau bikini and heels

17 minutes ago

Video: Lady In The Lake trailer: Natalie Portman is an obsessed 1960s housewife on the run from a 'secret life' in the Apple TV+ series

17 minutes ago

Prevention task force recommends intensive counseling for kids with obesity

20 minutes ago

"We need loyalists": Far-right Freedom Caucus chairman in MAGA civil war over tepid Trump support

20 minutes ago

"Virtually no public information": Trump campaign pays over $3 million to mystery company

21 minutes ago

Kevin O'Leary Pours Cold Water on Trump Tax Plan as 'Game Changer'

21 minutes ago

SpaceX's Starlink Mini Dish Features a Built-In Wi-Fi Router

21 minutes ago

What is the 'Man Utd tax'? Bonkers Branthwaite price and more overpriced transfer fees

21 minutes ago

BLACKPINK's LISA Announces New Solo Single ‘Rockstar': Here's When It Arrives

21 minutes ago

Kobbie Mainoo speaks out on Man Utd decision to keep Erik ten Hag

21 minutes ago

'Brentford feel they can qualify for Europe'

21 minutes ago

49ers offseason was neither great nor terrible, and that's fine

21 minutes ago

Falcons failed experiment among NFL players with most to prove in 2024

25 minutes ago

Tesla rival Fisker files for bankruptcy after glitches doomed Ocean SUVs

25 minutes ago

Southerners slam neighbors with ‘lefty politics’ who move in and drive up cost of living: ‘Don’t California my Tennessee!’

26 minutes ago

Cheltenham sign former Wrexham captain Young

26 minutes ago

Everything announced at the June 2024 Nintendo Direct

26 minutes ago

Hispanic shoppers can buoy Constellation Brands in tough consumer environment, Jefferies says

26 minutes ago

Wolves expect Hammers bid for skipper Kilman

27 minutes ago

JetBlue Makes a Big Update to Basic Economy Baggage Policy — and It's Making Flying Cheaper

27 minutes ago

‘House Of The Dragon’ Season 2 Premiere Viewership Down Versus Series Launch

27 minutes ago

Sofia Carson And Corey Mylchreest To Star In Feature Adaptation Of ‘My Oxford Year’ For Netflix And Temple Hill

27 minutes ago

Comedian Danny Jolles Prepping Third Special

27 minutes ago

Lionsgate Promotes Chase Brisbin To EVP International SVOD Sales & Head Of Global Channels

27 minutes ago

Couple spent ‘all of our money' to open a New York cafe—their business brought in nearly $50 million last year

27 minutes ago

Boyfriend of 12-year-old girl found dead in north Houston creek said she was talking with 2 adults before she was killed

27 minutes ago

Boyfriend of 12-year-old girl found dead in north Houston creek said she was talking with 2 adults before she was killed, mayor says

27 minutes ago

Houston City Council passes historic settlement with firefighters union

27 minutes ago

Lawyer for man accused of attacking Salman Rushdie says client doesn't want offered plea deal

27 minutes ago

Texas doctor charged with taking private patient information on transgender care

27 minutes ago

'Modern Family' cast reunites in funny new advertisement

27 minutes ago

Boxing-Paul to face bare knuckle champion Perry in Tyson tune-up

27 minutes ago

Hungary feeling more pressure than us, says Germany's Nagelsmann

27 minutes ago

How China's Nuclear Stockpile Compares to US and Russia

27 minutes ago

2024 GWM Haval Jolion price and specs: Prices cut, hybrid gets new look

27 minutes ago

High-fat diets have an ‘extraordinary’ effect on anxiety

27 minutes ago

Kevin Costner poured his heart into ‘Horizon’ because it’s a movie he’s always wanted to see