Automobili Pininfarina PURA Vision wins prestigious Red Dot Award: Design Concept 2024

The Automobili Pininfarina PURA Vision design concept has been recognised with the highly coveted Red Dot Award: Design Concept 2024.

The award is one of the world’s most highly sought-after seals of design quality. The panel of designers, professors, and specialist journalists examine submissions for design quality and innovation, and have selected PURA Vision as the winner of this year’s Design Concept category.

Dave Amantea, Chief Design Officer at Automobili Pininfarina, said: “Winning the Red Dot Award: Design Concept is a huge honour for the brand and testament to the hard work and dedication of our entire team. PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy which is inspiring the next generation of our cars.”

automobili pininfarina pura vision wins prestigious red dot award: design concept 2024

Automobili Pininfarina PURA Vision wins prestigious Red Dot Award: Design Concept 2024

This latest success follows previous award wins at the iF Design 2024 product awards and the 2024 International Design Awards.

PURA Vision represents a striking interpretation of a Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence.

Its low bonnet and high fenders – inspired by the iconic 1947 Cisitalia – show a distinct lineage from the past, while the glasshouse and tri-opening pillarless lounge doors provide unrestricted access to a futuristic and luxurious 2+2 cabin. PURA Vision also draws inspiration from the iconic pillarless design of the Lancia Florida, which was styled by Battista Farina in the Fifties and sparked the creativity behind the recently unveiled one-off Battista Cinquantacinque.

automobili pininfarina pura vision wins prestigious red dot award: design concept 2024

Exterior jewellery on the PURA Vision design concept emphasises the attention to detail for which Automobili Pininfarina is renowned. These include a precisely engineered anodised aluminium beltline around the glasshouse, which begins at the windscreen and traces an elegant unbroken arc around the vehicle.

OTHER NEWS

42 minutes ago

Kaizer Chiefs: Nasreddine Nabi's side suffer huge blow over their interest in signing Europe-based Bafana star this summer

42 minutes ago

Paris 2024 schedule Day 2: Women's football, rugby sevens, archery and handball

42 minutes ago

SA’s racial tensions | Pretoria Girls High staff investigated

42 minutes ago

Olympic VAR brought Argentina and Morocco back to play 3 minutes after it overturned a tying goal hours later

43 minutes ago

Oregon fire is the largest burning in the US. Thunderstorms and high winds are exacerbating it

43 minutes ago

Wind power can be a major source of tax revenue, but officials struggle to get communities on board

43 minutes ago

Africa's demand for cooling systems is expanding. But regulating the industry is a struggle

43 minutes ago

Israeli Cyber Giant Names Ex-IDF Commander as CEO

45 minutes ago

Jennifer Aniston Rips Trump VP Pick J.D. Vance For “Childless Cat Lady” Remarks

48 minutes ago

Starmer’s first PMQs was a show of unity – but it won’t last

48 minutes ago

4 Reasons Kamala Harris Could Be Good for Your Social Security Check

48 minutes ago

'Lifelong Republican' ex-GA lieutenant gov. endorses Kamala Harris

48 minutes ago

Video: Kylie Jenner calls Nobu chefs to her $36 million mansion for reality show dinner - but one major topic is totally off-limits

48 minutes ago

Video: King's day of pomp and pageantry: Charles dons his royal regalia for state opening of Parliament filled with gold, grandeur and 500 years of tradition - with Queen Camilla by his side

48 minutes ago

Video: So what is Kim Kardashian's biological age? Reality star 'livid' by results as family share details of DNA tests… and Kris Jenner is furious too

48 minutes ago

Video: Today show host Karl Stefanovic says Brisbane needs to 'get their act together' for the 2032 Olympic Games

48 minutes ago

Video: Melbourne dad is allegedly attacked by thief after trying to get back his stolen car

48 minutes ago

Video: Shocking decline in looks of 'murderer' Law & Order star as he makes dramatic plea at his latest court appearance

48 minutes ago

Kendall Jenner reveals her hopes for the next decade and insists she 'would love' to be a mother

48 minutes ago

Poh Ling Yeow: MasterChef judge’s incredible response to ex-husband Jono Bennett moving on with best friend

48 minutes ago

3 ASX All Ordinaries shares smashing multi-year highs while the market dives

48 minutes ago

Goose Island Announces 2024 Bourbon County Brand Stout Variants

48 minutes ago

Band opened for Foo Fighters, but can't make rock pay

48 minutes ago

House votes to form task force to investigate shooting at Trump rally, recommend legislative fixes

48 minutes ago

CrowdStrike reveals what went wrong — and it's pretty much what we expected

48 minutes ago

Nestory Irankunda at Bayern Munich updates: Australia football wonderkid scores in friendly match

48 minutes ago

Uzbekistan loses the match but wins over crowd as soccer competition kicks off Paris Olympics

48 minutes ago

Kamala Harris' First Rally Fact-Checked

48 minutes ago

'A Nonsense Question!' James Cleverly Refuses To Say If He Would Vote For Trump

51 minutes ago

Amari Cooper's New Deal Creates Questions About Browns' Long-Term Strategy

51 minutes ago

‘Disappointing’: New report which cast doubt on Australia’s nuclear plan has ‘problems’

51 minutes ago

In a reversal, Georgia now says districts can use state funding to teach AP Black studies classes

54 minutes ago

India and UK launch tech initiative as new British foreign minister makes his first official visit

56 minutes ago

Jennifer Aniston calls out JD Vance with message on her IVF journey

1 hour ago

Ten Hag gunning for Man Utd to sign Bundesliga winner who can help expensive flop shine

1 hour ago

The Messi effect: MLS celebrates record All-Star Game attendance, rising engagement

1 hour ago

Olympics-Canadian coach, analyst kicked out of Games after drone incident

1 hour ago

Eluned Morgan becomes first woman to lead Welsh Labour

1 hour ago

Manchester United forward left out of tour squad ahead of League One loan switch

1 hour ago

Van der Poel sets sights on Olympic glory: "That worked very well last year too"